Strategy Formulation Essay Example | Topics and Well Written Essays - 1250 words

Strategy Formulation - Essay Example The StilSim Company has founded several strategic opportunities that will be discussed. Firstly, the generic strategy is based upon the identification of methodology in which the company will be competitive within every strategic component of the market place. Aside from a generic strategy, StilSim could employ a corporate level strategy, also known as a grand strategy. This involves a structure of the organization and the supply chain system within the company. By using a corporate level strategy, the company can then decide which areas of the enterprise to pursue and identify its pros and cons. This also allows the company a better understanding of the competitiveness it has in the market. At a corporate level, strategy management is imperative for StilSim, as this is the key point of beginning for corporate financial planning strategies. Following are some options that are available to StilSim to allow them to create a generic strategy that will assist in increasing their market competitiveness: Differentiation. This will attract potential consumers through the diffe rentiation of the offered products and services of StilSim versus its competitors, thus offering consumers clearer choices and gaining their confidence. Cost of Leadership. This will allow StilSim to access and lead the current market by the attraction of new customers due to the lower costs of the offered products and services. Focal Strategy. This will identify marketplace niches and allow it to gain control over it through the provision of unparalleled service and products therein. Beyond generic and corporate strategies, another possibility is a functional strategy. This defines the individual strategy currently being used in every function of the corporation, like product development and human resource strategies. They stem from the primary corporate stratagem in order for the business to achieve a competitive edge in the market place as well as create retail value. Strategy Scorecard A scorecard for strategy is a superior planning and managing arrangement used for the alignmen t of the corporate activities to the vision and other strategies of the company. This will allow for improvement on external and internal communication and provide the supervision of the companies’ performances versus its strategic objectives. Strategy scorecards focus on learning, growth, business process, finance and customer base. Through the use of a personalized scorecard, StilSim can determine their performance levels and make the necessary improvements. Address of Issues Given that the StilSim Corporation has a plethora of issues that need to be addressed, use of a strategy scorecard would be very beneficial. They can further address the issues of internal, external and rational analyses within the company’s structure. This is aimed at the Capital City office, which is operating at a loss of revenue. This is a disadvantage for StilSim in its competitiveness, and therefore StilSim needs to provide its customers higher value through differentiation and cost leader ship in the group. It is also recommended that they improve upon their methodology and structure, i.e., marketing, image and interface. StilSim can increase its efficiency through improved communications throughout the organization as a whole, and ultimately creating a human resources department within the company’s corporate structure. Objectives and Goals It is imperative

Chocolate Outline Essay Example for Free

Chocolate Outline Essay Specific Purpose: To inform my audience about the health benefits of chocolate Central Idea: Chocolate is one of the oldest treats around; that has some beneficial health factors to it. Introduction I. Attention-Getting a. When I was younger I would sneak a piece of dark chocolate in right before dinner†¦ Made me feel a little naughty! Of course my dad would always catch me and ask â€Å"where’s my piece? † and we’d eat it together. It was our little secret. How many of you have ever done this? To this day I still get that feeling! II. Credibility a. Chocolate has been my favorite ever since I was little and have enjoyed the different tastes, textures and health benefits behind it. III. Preview a. History of Chocolate b. Different Types of Chocolate c. Health Benefits of Chocolate Body I. History of Chocolate a. 1500 BC -400 BC Olmec Indians were first to from Cocoa Beans as Domestic Crop. Civilization only lasted 300 B. C. b. 600 AD Mayans migrate Central South America establish cocoa plantation c. 14th Century: Aztecs upper classes who usurped the Mayan drink taxed the beans drank chocolate drink, because it supposedly healed the soul. d. Aztecs restricted the drink to priests, nobles, kings, queens, officials and worriers. (showed of sign of higher class) e. 1502 Columbus entered Mayan trading channel and bring back cocoa beans to King Ferdinand ? (4th visit to New World) as it was over looked to the other treasures. f. 1519-1570 Heran Cortes a Spanish, went to Vera Cruz, Mexico and was mistaken for the god (the god who gave the Aztecs the cocoa beans and taught how to cultivate it) he conquered Aztec empire returned to King Charles V. g. Cortes kept Aztec tradition and heavily taxed the chocolate so only rich can afford it ? the chocolate drink was told to heal the soul and to keep you healthy from bad diseases. From then on chocolate became a profitable industry. II. Types of Chocolate a. White Chocolate: made of cocoa butter, sugar, milk, emulsifier, vanilla, and some other extras. No non-fat ingredients causing to have off-white shade. b. Dark Chocolate: high in cocoa solids-0% milk-12% c. Semi-Sweet Chocolate: the original dark chocolate, used for baking, 40-62 % cocoa solids, (diff is 35-45% cocoa solids) d. Bitter Sweet Chocolate: 35% cocoa solids, other varieties of it have 60-85% cocoa solids, high in cocoas, low in sugar. e. Milk Chocolate: 10% cocoa liquor/ butter/ sugar/ 12% milk, cream. III. Health Benefits of Chocolate a. California Academy of Science: Did studies on chocolate! i. Chocolate elevates your mood ii. Chocolate prevents/delays damage to cells tissues. Compounds from cacao plant (red wine, tea, fruits, and veg. ) had antioxidants that believe to prevent any damage to the body. b. USA TODAY: Reports Chocolate reduced your risk of heart attack and stroke. i. Dr. Oscar Franco’s research says chocolate reduced risk by 37 % and lowers risk of diabetes by 31% and stroke by 29% . Eat in Moderation. c. A study was done by West Virginia researcher Whelling Jesuit found that chocolate simulates the brain and can improve cognitive performance. IV. Health Risks of Chocolate a. According to the New York Times, Chocolate can disrupt sleep if you eat it right before bed-contains nine or more milligrams of caffeine. Chocolate is a stimulant and increases your heart rate. b. Can cause acne and obesity if not eating in moderation! Conclusion I. Review a. Now that your practically waiting to get your hand on chocolate- i. You’ve learned it’s sweet history. ii. The Different Types of Chocolate There Are iii. The Health Benefits Risks of Eating Chocolate II. Closing a. Dark Chocolate or Milk Chocolate b. What is your favorite kind of chocolate? Works Cited California Academy of Science. Terrence M. Gosliner, n. d. Web. 2013. . Facts About Chocolate. LaShelle, n. d. Web. 2013. . The Nibble. Ellen Cooper Edelman, n. d. Web. 2013. . OCONNOR, ANAHAD. Chocolate can be disruptive to sleep. The New York Times, sec. D: 5. LexisNexis Academic. Web. 2 Oct. 2013. . USA Today. Steven Reinberg, 29 Aug. 2011. Web.

Free Essays - Character Changes in Macbeth :: Free Macbeth Essays

Character Changes in Macbeth Macbeth is the main character in William Shakespeare's play Macbeth. Macbeth goes through drastic changes throughout the play. He changes from good to evil. Many different things cause these changes. In the beginning Macbeth was such a nice guy. That all changed when he met the three witches. When Macbeth first meets the witches they say two things that begin Macbeth's trail of evil. "All hail, Macbeth! Hail to thee, Thane of Cowdor!" I iii 49, is the first thing that leads to the trail. The second is, "All hail, Macbeth, that shalt be King hereafter!" I iii 50. These two predictions told by the witches caused great ambition to happen within Macbeth. Lady Macbeth finds out about the predictions, and drives Macbeth's ambition even harder. Lady Macbeth tries to get Macbeth to kill King Duncan, because she wants Macbeth to be king. "He that's coming/ must provided for: and you shall put/ this night's great business into my dispatch;/ which shall to all our nights and days to come/ give solely sovereign sway and mastedom." I v 65-69, this is a quote from Lady Macbeth explaining to Macbeth that when King Duncan come to stay, they will kill him. After Macbeth killed Duncan he killed the King's guards, so no one could question them. All this was just the beginning of a walk down an evil trail. Later in the play Banquo starts to have a bad feeling about Macbeth. "Thou hast it now: King, Cowdor, Glamis, all,/ as the weird women promised, and I fear/ thou play'dst most foully for `t." III i 1-3, this is a quote from Banquo explaining how he feels about Macbeth's predictions coming true. Macbeth realizes this about Banquo and he starts to have feelings about killing Banquo. This isn't the only reason he feels this way, the witches had also made predictions for Banquo. "Thou shall get kings, though thou be none." I iii 67, Macbeth doesn't want any of Banquo's family to rule Scotland; he wants his own family to continue to rule. Macbeth hires two murderers to kill Banquo and his on Fleance. The murderers end up killing Banquo, but Fleance gets away.

The Effects of Television on Child Development Essay -- TV Television

Our generation has been raised in a technological advanced world and there has been definite controversy over many of these innovations that this new culture has brought. An innovation that has troubled the youth of America for many years is television. Although there is no certainty to eliminate this 'plug-in drug,'; there are many ways to control and monitor your television as a parent.   Ã‚  Ã‚  Ã‚  Ã‚  Children between two and eleven years of age watch an average of 25 hours of television a week.(Children's Television) Which means that children spend more time watching television than in school. With that statistic it is no wonder why this is such a huge problem that this nation has to deal with.   Ã‚  Ã‚  Ã‚  Ã‚  There are many facts that show how children are affected by television. The most obvious is the effects that television has on the brain. 'Television interferes with the development of intelligence, thinking skill and imagination.';(LimiTv) A huge element of thinking is taking from what you already know and deciding how it applies in different situation. School makes you do this, but television does not. Michael and Sheila Cole, sociologist, say that 'Children socialized to learn from television had lower than normal expectations about the amount of mental effort required to learn from written texts, and tended to read less and perform relatively poorly in school.';(Development of Children 24) Which means that it takes very little effort to follow a television show and kids are raised on television believe that it takes less effort to learn from television rather than books because they have been 'spoon-fed'; information by television. 'Opportunities for a child's imagination to develop are also denied by habitual viewing.'; (Neural Activity and the Growth of the Brain) Children need some unstructured time to allow imagination skills to form by thinking about a book or story, a conversation, or an event. 'Television also conditions a child to dual stimui: sound and images.';(Neural Activity and the Growth of the Brain) The constant and rapidly changing sound and images can condition a child to expect the level of televisions in other situations. The problem with this is that in school children are called upon to speak, to listen, to work some problems, or read, and none of these tasks contain the 'dual stimula'; that children expect from television. Dr. Hinto... ...-off fail because each parent has different opinions, sending mixed messages to the children. Confidently present the idea of a turn-off, giving all the reasons you think is worthwhile. Make straightforward deals 'If you'll do this, I'll do†¦). And even if you can't get outright participation, try for a show of solidarity in front of the children. Presenting the idea to pre-school children and toddlers does not require advance discussion. In most cases, all that is needed is a matter of fact statement that we will not be watching television this week. Also, getting company for you television turn-off is valuable. Support from friends and neighbors, as well as teachers and classmates can be a great help. A turn-off is more enjoyable if other families are involved. During this turn-off time you will find that your kids, as well as you have, a lot of more time on your hands. During this time that your children are not watching television there is many enjoyable activities that your children will find fun and that are educational as well, see appendix. These great ways to have fun with your children are a great alternative to television and your children will love these games also.

History Since 1500 Essay

Modern history began in the end of the 15th century, which witnessed the beginning of Reformation and the discovery of the new continent. In the following five centuries, many historic events (such as the two world wars and the cold war) have fundamentally changed our world in the fields of politics, economics, and culture. Political Systems in Europe after the Thirty Years’ War The Thirty Years’ War (1618-1648) refers to a series of wars intermittently fought chiefly between the Roman Empire and the Protestant principalities with which French allied. Theses wars were fought for religious, territorial, dynastic, and commercial reasons (Encyclopedia Britannica, 2009). After the Thirty Years War ended with the Peace of Westphalia, European states were divided into different political regimes. For the five most important ones, Spain, Portugal and France remained absolute monarchies, while Holland and England became a republic and a constitutional monarchy respectively. The political differences significantly affected these countries’ performance. While being the first European counties to start colonial enterprises, Spain and Portugal’ rejection of new ideologies and new political thinking rendered them weaker day by day. There is no doubt that ideological change plays an important role in political change. That is to say, the Reformation made those Protestant states much easier to adopt more democratic political forms: a republic or a constitutional monarchy. It is worth noting that the defeat of the Spanish Armada happened in 1588, almost three decades before the start of the Thirty Years’ War. It is safe to say that Protestantism was one factor that brought Capitalism, which requires a more democratic political system. Among the five nations, only the Dutch Republic was as enlightened and democratic as England, and even more so at times. For instance, the Pilgrim Fathers took refugee in Holland before settling in the Plymouth colony. For another, the constitutional monarchy in England was made possible by the Dutch invasion during the Glorious Revolution. However, the Dutch Republic was too small to be a colonial superpower for a long time. The lack of manpower and resources led to Dutch defeats in the four Anglo-Dutch wars, and â€Å"when the last war ended in May 1784, the Dutch were at the nadir of their power and prestige† (Encyclopedia Britannica, 2009, par. 4). In sharp contrast with the Dutch Republic, the French Bourbon Monarchy was then a much larger country than England and the most powerful European state in the early 18th century. However, its backward political system made it unfit for the global competition with Britain. After defeating France in the Seven Years’ War (1756–1763), England became both the dominant power in North America and the global superpower in addition to the naval supremacy it had maintained since 1590s. The Causes of World War One Before the First World War, a great many wars had been fought in Europe for various reasons: such as the thirty years’ war, the Anglo-Dutch wars, the Anglo-French wars, and the Napoleonic wars. Of the wars mentioned above, some were fought on a big scale. For instance, the Seven Years’ War between Britain and France were fought both in Europe and in American colonies, bearing some resemblance to the First World War. However, we can not deny that World War One was far more catastrophic than any previous war. Thus, what was it about the modern world that caused such a catastrophe, and let people doubt the virtues of progress in its aftermath? The immediate cause of the Great War was the assassination of Archduke Franz Ferdinand of Austria on 28 June 1914 by a Serbian nationalist. However, the incident itself was not worth a total war; there were other deep-rooted reasons. Undoubtedly, national state (nationalism) was one of the main causes. Since 1850s, a number of national states, such as Germany, Italy, and Japan, arose from across the globe, trying to unify and centralize their nations. There were also some failed attempts, such as the Hungarian Revolution (1848) and the Taiping Heavenly Kingdom (1851-1864) in China, both struggling for national independence from their foreign rulers. However, these nationalist movements were quite problematic and troublesome themselves. First, these nations intended to build up unified and centralized states for themselves, but denied equal rights to ethnic minorities within their boundaries. For example, while unifying German states in central Europe, Prussia never considered the self-determination of the Polish population. Second, during the unification, these national states failed to solve territorial disputes with their neighbors peacefully. For instance, territorial disputes over Alsace and Lorraine were one of the main causes of the Prussian French war, which started the lasting hostility between Germany and France until the end of the World War Two. Moreover, because modern national states were more centralized and got more so during the war period, World War One became both the first â€Å"total war† and the first â€Å"war of attrition†. In addition to national states (nationalism), interdependence and modernization also played a role in causing this catastrophe. Machine gun and trench were two embodiments of the First World War. Machine gun and heavy artillery made the army a much more efficient killing machine; the well fortified trenches let the massacre on the western front continue for over four years. New technologies can also shorten the war and thus reduce the casualties, such as the German blitzkrieg on the western front in World War Two. But in World War One, they only greatly prolonged the stalemate. European industrialization and commercialization in the 19th century made them more dependent on each other and on oversea colonies: they needed raw material, market, and capital from outside their own territories. Therefore, each country paid more attention to alliance and navy to protect their market, resources, and trade routes. The diplomatic maneuverings and the naval competitions obviously heightened the tensions between individual states and between deferent blocs. The Cold War After World War One, the Soviet Union and the United States were two superpowers along with Britain, France, Germany, and Japan. However, the Soviet Union and the U. S. had larger territories and populations than other nations. After the Second World War, the defeated Germany and Japan lost all their colonies, so did Britain and France in a much longer period. As a result, Russia and America became the only two post-war superpowers—Japan and Germany were no longer military powers while Britain and France were too small to qualify. It was this bipolar state made the cold war possible: the two superpowers could incorporate smaller nations into their camps to fight a long lasting war of ideology, politics, and economics. The cold war era refers to an unpleasant yet less painful and bloody period compared to the two world wars. Yet, this definition was from the two opposing military groups’ (NATO and WARSO pact countries) standpoint; for those former colonies (quasi-colonies), this view can not be farther from the truth. During the cold war, NATO and the WAWSOW did not confront each other in order to avoid a nuclear war, which could annihilate both the bourgeoisie and the proletariat. Yet, the collapse of the colonial system offered them a distant and relatively safe battlefield—the newly independent former colonies (quasi-colonies). Conflicts there had made the cold war nastier, bloodier, and more suffering. For many third world countries, the cold war era is the most painful period in modern history as they served as pawns in the ideological war between Russia and US. In the cold war era, the two biggest wars were fought in Korea and Vietnam; Cambodia saw the biggest massacre after World War Two; China experienced the greatest famine (1959-1961) in human history and the Cultural Revolution almost wiped out this 5,000 years old civilization. However, these events themselves did not decide the course of the cold war. The communists fought to stalemate in Korea, won the Vietnam War. However, several months after Chinese communists crushed peaceful protesting students and civilians with tanks and armed vehicles and firmly controlled the situation, communist regimes in the Soviet Union and Eastern Europe quickly collapsed. Since 1500, human being has made breath-taking progress in government, technology, business, education, health care, etc; it has also suffered a great deal from wars, national rivalries, epidemics, environmental damages, natural disasters, and all kinds of discriminations while living standards have been steadily improving. Since technology and productivity can be double-edged swords, it is urgent for the current generation to learn the lessons from the past five centuries.

Learn to Calculate Percent Change

Learn to Calculate Percent Change Percent increase and decrease are the two types of percent change, which is used to express the ratio of how an initial value compares to the result of a change in value. A percent decrease is a ratio that describes a decline in value of something by a specific rate, while a percent increase is a ratio that describes an increase in the value of something by a specific rate. The easiest way to determine whether a percent change is an increase or a decrease is to calculate the difference between the original value and the remaining value to find the change then divide the change by the original value and multiply the result by 100 to get a percentage. If the resulting number is positive, the change is a percent increase, but if it is negative, the change is a percent decrease. Percent change is highly useful in the real world, for example,  allowing you to calculate  the difference  in the  number of customers who come into  your store daily or to determine  how much money you’d save on a 20-percent-off sale. How to Calculate Percent Change   Suppose the original price for a bag of apples is $3. On Tuesday, the bag of apples sells for $1.80. What is the percent decrease? Note that you would not find the difference between $3 and $1.80 yielding and answer of $1.20, which is the difference in price. Instead, since the cost of the apples has decreased, use this formula to find the percent decrease: Percent decrease (Older – Newer) à · Older. (3 – 1.80) à · 3 .40 40 percent Note how you convert a decimal into a percent by moving the decimal point twice to the right and tacking on the word percent after that number. How to Use Percent Change to Alter Values In other situations, the percent decrease or increase is known, but the newer value is not. This may occur at department stores that are putting clothing on sale but don’t want to advertise the new price or on coupons for goods whose prices vary. Take, for example, a bargain store selling a laptop for $600, while an electronics store nearby promises to beat the price of any competitor by 20 percent. You would clearly want to choose the electronics store, but how much would you save? To calculate this, multiply the original number ($600) by the percent change (0.20) to get the amount discounted ($120). To figure out the new total, subtract the discount amount from the original number to see that you would only be spending $480 at the electronics store. In another example of altering a value, suppose a dress regularly sells for $150. A green tag, marked 40 percent off, is attached to the dress. Calculate the discount as follows: 0.40 x $150 $60 Calculate the sales price  by subtracting the amount you save from the original price: $150 - $60 $90 Exercises With Answers and Explanations Test your skills in finding percent change with the following examples: 1) You see a carton of ice cream that originally sold for $4 now selling for $3.50. Determine the percent change in the price. Original price: $4Current price: $3.50Percent decrease (Older – Newer) à · Older(4.00 - 3.50) à · 4.000.50 à · 4.00 .125 12.5 percent decrease So the  percent decrease is  12.5 percent. 2) You walk to the dairy section and see that the price of a bag of shredded cheese has been reduced from $2.50 to $1.25. Calculate the percent change. Original price: $2.50Current price: $1.25Percent decrease (Older – Newer) à · Older(2.50 - 1.25) à · 2.501.25 à · 2.50 0.50 50 percent decrease So, you have a percent decrease of  50 percent. 3) Now, youre thirsty and see a special on bottled water. Three bottles that used to sell for $1 are now selling for $0.75. Determine the percent change. Original:   $1Current:   $0.75Percent decrease (Older – Newer) à · Older(1.00 - 0.75) à · 1.000.25 à · 1.00 .25 25 percent decrease You have a percent decrease of 25 percent. Youre feeling like a thrifty shopper, but you want to determine the altered values in your next three items. So, calculate the discount, in dollars, for the items in exercises four through six. 4.) A box of frozen fish sticks was $4. This week, it is discounted 33 percent off the original price. Discount: 33 percent x $4 0.33 x $4 $1.32 5.) A lemon pound cake originally cost $6. This week, it is discounted 20 percent off the original price. Discount: 20 percent x $6 0.20 x $6 $1.20 6.) A Halloween costume usually sells for $30. The discount rate is 60 percent. Discount: 60 percent x $30 0.60 x $30 $18

The Ultimate Job Search Guide for Millennials

The Ultimate Job Search Guide for Millennials If you’re a millennial, then you’re probably used to reading all sorts of articles, tweets, etc. telling you all about how millennials roll, especially when it comes to jobs. Millennials are job hoppers. Millennials are casual in the workplace. Millennials are obsessed with social networking. These broad-brush statements try to provide a broader cultural context for the generation, but they aren’t necessarily helpful if you happen to be a millennial, and are looking for career guidance. That’s why we’ve put together this handy guide, walking you through the job hunt from start to finish. Step 1: Figure Out What You WantMaybe you’re just finishing up with school. Maybe you’ve been coasting in an entry-level job for a while, or bouncing around in short-term jobs that don’t really scream â€Å"long term career options.† Whatever the case may be, it’s never too late to figure out what you really want to do with your li fe, and start building toward that goal.â€Å"Do what you love† is an ever-popular piece of advice. It’s also not a hard-and-fast rule. Sure, the concept of getting paid to do something you’d do for free is the ideal for most working people. It’s also not very realistic in a lot of cases. What you love to do may not pay well, or may not be feasible long-term. What’s most important to consider in setting your career goals is what you can do well, and how you can turn that into a career, not just a job. For example, being an accountant may not be the most glamorous career path, but if you’re a math whiz and can see yourself conquering various levels in the field, then it’s a solid choice. (You can still pursue your passion for interpretive dance in your free time, or turn your dog stylist business into a side hustle.) Thinking now about what your short- medium-, and long-range goals is a great first step because it helps you really focu s your time and energy during your job hunt.Step 2: Build Your ResumeOnce you’ve got your next steps figure out (or have at least identified where you want to target your job search), it’s time to start building your applicant package. The foundation of this will always be your resume. Resume trends and fads will always come and go (I’m pretty sure we all thought we’d have video resumes by now), but you can never go wrong with the classic: an organized, efficiently worded one-sheeter that gives a snapshot of what you’ve achieved, and what you’re seeking to do next.You’ve probably created a resume before and have a Word doc kicking around already, so what comes next might be a little painful. Scrap it. Create a brand-spanking-new one- one that doesn’t just reheat an older version of yourself and your career, with cut-and-paste updates. Take the opportunity to really think about every word you’re putting in your resume.Tip s for creating your resume masterpiece:Pick a format.Write a headline or an objective statement.Use strong action words to describe your experience.Outsmart the robots.Don’t forget: You can create a general, foundational resume that has the most up-to-date information about yourself, but it’s also important to customize your resume for each individual job for which you’re applying. You don’t have to create a new resume from scratch for each job opening, but you can customize fields like the headline, some bullet points, and skills to match the job description or the target company.Step 3: Build Your BrandNow more than ever, your brand is a factor in your job search. Your career brand (or your professional story, condensed into an easily pitch-able sentence or two) goes beyond your resume, and now extends to your online presence as well. To build your brand, it’s important to consider what information about you is out there in the public sphere, and how that might be perceived by potential employers. That means taking a close look at all of your social media profiles, making personal accounts private, creating new ones that have a professional shine, and showcasing your work.A personal website is a great way to accomplish this, as is building a robust LinkedIn profile. These avenues are great for giving a recruiter or potential employer more information than you can cram into your resume- showing rather than telling. As with anything in your job hunt, it’s crucial to keep your brand (and any public-facing websites, social media, etc.) friendly, professional, and updated as often as possible.Step 4: Build Your NetworkThis can go hand in hand with the brand-building, because it’s all about forging connections in your professional community. Your network (whether it’s people you know in person or digitally) can be one of your biggest assets in the job search. This doesn’t mean simply collecting names o n LinkedIn like those fishbowls full of business cards you see at restaurants. Meaningful connections are the ones that will benefit you the most, either by what you can learn, or what opportunities may come your way. Interaction is key- whether that’s responding to a blog post, retweeting, or emailing to say â€Å"Hey, I thought you had a really interesting point on X.† And for the professional contacts that you know IRL, keep those bonds alive by having a coffee once in a while to catch up. Even a holiday card once a year can go a long way.Keeping your network fresh is a way to bolster your job search. You never know when someone who knows someone might have the right job opening, or can put in a good word for you. And even if you don’t get a perfect job opportunity handed to you via LinkedIn, you can still learn more about how your industry works, and what it takes to move onward and upward in it.Step 5: Upgrade Your Interview SkillsMillennials sometimes get a bad rap (fair or not) for always having noses buried in devices, texting over calling, and generally being digital-savvy over communication-savvy. This means that strong interview skills are essential. Like the resume, the interview is a part of the job hunt that doesn’t change much over time. The same sets of skills will likely determine your success (or failure) as they did for your parents before you.Interviews can be a minefield for everyone, so it’s important to be prepared.Tips for your interview prep:Have a go-to interview outfit that’s spotless and professional.Work on your handshake, eye contact, and posture.Have your talking points ready to go.Be prepared for all sorts of questions.Ask good questions.The more prep and practicing you do before an interview, the more at ease you’ll feel on the day itself.Step 6: Become a Follow-Up NinjaAfter you’ve had an interview (or two) you just sit back and wait for the email to roll in, right? Nope. Don’t forget the crucial step of following up an interview (of any kind) with a thank you note to everyone who met with you. Prompt, same-day follow-up shows that you have great manners, and are engaged and enthusiastic about the process. Even if you had a terrible interview or didn’t get the job, these thank yous can help you stay on the radar for future opportunities.Tips for writing an ace thank you note:Get contact info at your interview. If you didn’t get business cards or catch someone’s email address, it’s okay to ask the main point person (recruiter, HR manager, hiring manager) for Barbara’s email address so you can thank her for her time.Make it short, but sweet. Include the highlights of your interview (skills you want to emphasize, any interesting discussion you had), but only briefly. They already have your resume.Proofread the heck out of it. This could be your last chance to make an impression before the hiring decision is mad e, so you want to make sure there aren’t any glaring typos or name mistakes in your note.Send it the same day. If the idea of sending your note from the lobby right after your interview sounds like a bit much, do it after you get home. But timeliness is the key, and that way it’s off your mind.Step 7: Be PatientIn everyday life we get so much instant feedback that we often get frustrated when some things lag- like job offers or news about next steps. When looking for your next job, don’t get frustrated too quickly. You’re playing the long game here. And if you’ve done the best you can in setting yourself up for the job opportunity, things will come together for you.

Cultural Diversity and Development essays

Cultural Diversity and Development essays To assess the cultural diversity and training services of a certain community needs a thorough study of the nature of its people. In the case of Onehorse town, its culture and lifestyles definitely vary to the extreme. The prevailing situation is that community members are having resistance towards eventual growth and development of their town. This is perhaps due to some factors such as traditions being threatened and subsequently, the fear of the unknown or uncertainty that growth and development will probably bring to them. To bring about change toward growth, an effective shared strategy is one which both parties (the town officials and townsfolk) work together to identify their needs and generate new ideas to solve certain problems or concerns. Officials should presents courses of actions and programs that will explain to its constituencies the importance of such plan, how it will bring development and the subsequent benefits it offers to the people. Furthermore, town officials and community members should build new opportunities to express ideas and feelings, building trust and confidence so that projects can proceed smoothly. The changing environment in the society in general and in any organizations and communities in particular, accentuates the need for strong leadership in the local level especially the town officials. No matter how competent he is, no person can take the responsibility or provide the resources and expertise for solving a communitys problems such as crime, economic and social concerns. Proper information, consultation and active involvement from citizens are key ingredients needed toward a successful community undertaking. ...

Issues of Higher Education - Who Will Pay For It Research Paper

Issues of Higher Education - Who Will Pay For It - Research Paper Example There is a greater distinction among Whites, Africans, Americans and Hispanics on matter of degree than kind. The research also examined the level of financial aid that increased the discount to tuition that has diverse affect to the tuition increase. As Americans emerges from the last decade’s recession, the higher education system together with economic as well as social sector needs boosting in order to exploit our human and physical education. As recovery commences, the financial aid has improved life of many Americans, with those at the top benefitting a lot. Moreover, gap between those who access the financial aid and those who do not continue to grow. Public investment on higher education has operated for up to three decades in order to eliminate economic barriers and to persist in college. Additionally, the financial aid towards educational opportunity has had massive growth from $558 Million in 1963 to a flabbergasting $43 Billion in 1993-94. Federal financial aid to various college students has increasingly awarded in the form of public subsidized loans. Lutz (2012) have estimated that loan defaulters rose by 58% during the 80s, whereas defaulters claims also grew by about 1300%, thereby covering over a fraction of a fifth total amount to fund the program (Lutz, 2012). In that case Americans, federal government loan program entitles all students a loan with interest lower than market rates with an option flexible repayment. Furthermore, loans are given to students with no consideration on either income earnings, option of institution attended, or course pursued by students. Student’s loans mainly address the important goal on strategic administration by ensuring access to affordable and accountable to higher education and adults are much better prepared for employment and future learning. Like any issue of national importance, there

Does a Focus on the Question of Gender Re-frame Our Understanding of Essay

Does a Focus on the Question of Gender Re-frame Our Understanding of World Politics, If So How - Essay Example This essay stresses that just as a family needs a father and a mother, so too do these two genders need to be incorporated in the social, economic and political aspects of society. We have entered an age where men and women should couple their best leadership qualities to achieve greater results. Gender roles in the ancient society had been stereotyped based on what one was expected to do according to their sex. However, gender and power determine the success derived from the opportunities received. The historical male chauvinism where men dominated the force of power in culture, society and politics is wearing out. Women have become known and more respected in areas that were male dominated. Using their femininity to convey a different aspect of power, women have made the power between men and them equal. Equality in power and gender has been attained due to great men and women of the time. This paper makes a conclusion that on a critical sense, issues relating to gender have re-framed people’s understanding of the world. We are in a new world where every race, gender, culture, ethnic and political affiliation recognises their rights and advocates for an equal treatment. Gender issues have refuted ancient philosophies that perceived women as weak sex and the male as dominants in all aspects of life. Today women have a voice. They almost equally contribute to life promoting processes as men. The old belief that the world was a ground of experimenting the strength of a gender, race, tribe or religion is drastically losing meaning.

Resistance to Change Essay Example | Topics and Well Written Essays - 500 words

Resistance to Change - Essay Example The other tactic that can be used to reduce change in an organization is education. In most cases, when there is lack of information about a particular change initiative, people tend to resist it. it is therefore imperative to educate the members involved so that they can share the same understanding with the change agents. There are likely chances that people will understand why change is necessary in the organization if they are educated. For example, people may resist computerisation in their workplace in preference of traditional methods of storing and processing information which are manual in most cases. The main reason for this resistance is that people may lack knowledge about operating computers. Therefore it is important to educate them so that they can also understand the benefits of using computers in the workplace. The other method that can be implemented in order to reduce resistance to change in the organization is negotiation. According to Jackson & Schuler (2000), when a certain group will clearly lose out in a change and that group has considerable power to resist, then it is important to negotiate. Negotiation will create a win-win situation where the groups involved are likely to benefit from the change initiative at the end of the day. For instance, the management may not be able to fire the productive employees in the organization simply because they have resisted change. Instead, the two groups should come to the drawing table and negotiate so that they can map the way forward about how they can tackle the pressing issue together as a group not individuals. Cooptation is the other tactic that can be implemented in order to reduce change when other tactics will not work or are too expensive. Different ideas are taken into consideration so as to enable the members of the organization to agree on one thing that can rescue the company from collapse. This is more of a compromise situation where a

From Colonialism to the New Humanity Essay Example | Topics and Well Written Essays - 1500 words

From Colonialism to the New Humanity - Essay Example As the study declares that the colonization precipitated the awakening of national consciousness of the colonized. One could state equally that it moderated the tempo of this awareness by keeping the colonized apart from the true conditions of contemporary citizenship. It is this quotation from the Albert Memmi’s work that he explains the formation of nationalism within the hearts of the colonized. Hence, the author implies that there is, indeed, a distinction in the existence between the colonizer and the colonized in a colonial context. He specifically reiterates that the colonized lives in a condition which is absolute – a condition dictated by the colonized. With such, the colonized will inevitably seek for a compromise in order to break the absolute condition imposed by their colonial masters. A rough sketch is then created out of the author’s narrative of how the colonial mentality dwells within the minds of those subjugated. It can be said that colonialism can bring about the deed for revolt, hence toppling the colonized society and its masters. He makes clear that it is through violence, pushed by the abstract force of nationalism, that change can be attained. It is clear that Memmi explains how the road to a post-colonial society functions – that the prerequisite of nationalism and revolution will overthrow the existing system to create a new society. The pretext of a colonial society is further expounded by Aime Cesaire. He explains that the initial purpose of colonization – which is to have contact with other civilizations – is not what it seemed to be. The author suggests that colonization bears no human contact; it only creates a relationship of domination and subjugation. In this case, the dominating force will be the colonizer and the subjugated force will be the colonized. To add to this, the author creates a sense of anachronism within the European’s notion of colonialism. He says that Europe is a hypocrite with its idea of bringing change to a savage society. He explains that the colonial masters were incapable of creating distinctions between the notion of reason and conscience. This study outlines that Europe utilizes its power to deceive and to create an inevitable hatred amongst other peoples and races. Both Memmi and Cesaire clearly create a definitive stand about colonization and the repercussions they bring unto a particular society. Both authors present that the stratifications of the colonizer and the colonized create conflict with one another. They narrate that subjugation is the primary notion that pushes the oppressed into a collective action which can change the existing system. Also, the concept of nationalism is presented as a tool of creating the sense of heroism within every subjugated individual. Nationalism and collective action will inevitably lead to violence which is directed to a purpose of social change.

ECE 4332 ELECTR OOPTIC DEVICES AND SYSTEMS Assignment

ECE 4332 ELECTR OOPTIC DEVICES AND SYSTEMS - Assignment Example Accompanying the evolution from copper wire or wireless connection to lightwave networks is the proliferation of new optical devices. Discoveries in optical transmitters, amplifiers, frequency converters, filters and multiplexers enable ways to generate, condition, and detect light. The study of wave interactions with periodic structures has yielded convenient methods of analysis and the results have been extended to gratings in wavelengths such as those in distributed feedback lasers, acousto-optic modulators and filters, and other diffracted waveguide devices. The fiber Bragg gratings is readily analyzed by coupled mode and transfer matrixes analysis. the two modes of the waveguide Bragg grating are the counter propagating waves in the fiber which are coupled through the grating reflection. In the absence of the grating, the spatial dependence of the polarization currents for the forward wave are proportional to. Perturbations by a grating having spatial period Ù ¨ create new sidebands that result in wave coupling i.e. exp( jÃŽ ²z)cos(2Ï€z/Ù ¨) = Â ½{exp[j(ÃŽ ²-2Ï€/Ù ¨)z]+exp[j(ÃŽ ²+2Ï€/Ù ¨)z]} and mode coupling to the backward coupling wave. Exp[-jÃŽ ²z] described by the first term on the right-hand side, occurs when -ÃŽ ²~(ÃŽ ²-2Ï€/Ù ¨). T hen the forward propagating wave is reflected (coupled) into the backward propagating wave. Coupled mode equations are readily derived upon substitution by the grating refractive index function into the wave equation +[]2E(Ù ¤)=0 where Ù ¤=koz is the normalized axial dimension and n(Ù ¤)/no=1+ÏÆ'(Ù ¤)+2h(Ù ¤)cos[2Ù ¤+2Ç ¿(Ù ¤)]. Here, no is the effective index of the propagating waves, and k0=Ù ¤onok is the nominal Bragg wave number, for constant Ç ¿, the Bragg wavelength is ÃŽ »bragg=2Ï€n0/k0. Change in the local average refractive index is defined by ÏÆ', the peak-to-peak index variation is 4h and corresponds to grating

From Colonialism to the New Humanity Essay Example | Topics and Well Written Essays - 1500 words

From Colonialism to the New Humanity - Essay Example As the study declares that the colonization precipitated the awakening of national consciousness of the colonized. One could state equally that it moderated the tempo of this awareness by keeping the colonized apart from the true conditions of contemporary citizenship. It is this quotation from the Albert Memmi’s work that he explains the formation of nationalism within the hearts of the colonized. Hence, the author implies that there is, indeed, a distinction in the existence between the colonizer and the colonized in a colonial context. He specifically reiterates that the colonized lives in a condition which is absolute – a condition dictated by the colonized. With such, the colonized will inevitably seek for a compromise in order to break the absolute condition imposed by their colonial masters. A rough sketch is then created out of the author’s narrative of how the colonial mentality dwells within the minds of those subjugated. It can be said that colonialism can bring about the deed for revolt, hence toppling the colonized society and its masters. He makes clear that it is through violence, pushed by the abstract force of nationalism, that change can be attained. It is clear that Memmi explains how the road to a post-colonial society functions – that the prerequisite of nationalism and revolution will overthrow the existing system to create a new society. The pretext of a colonial society is further expounded by Aime Cesaire. He explains that the initial purpose of colonization – which is to have contact with other civilizations – is not what it seemed to be. The author suggests that colonization bears no human contact; it only creates a relationship of domination and subjugation. In this case, the dominating force will be the colonizer and the subjugated force will be the colonized. To add to this, the author creates a sense of anachronism within the European’s notion of colonialism. He says that Europe is a hypocrite with its idea of bringing change to a savage society. He explains that the colonial masters were incapable of creating distinctions between the notion of reason and conscience. This study outlines that Europe utilizes its power to deceive and to create an inevitable hatred amongst other peoples and races. Both Memmi and Cesaire clearly create a definitive stand about colonization and the repercussions they bring unto a particular society. Both authors present that the stratifications of the colonizer and the colonized create conflict with one another. They narrate that subjugation is the primary notion that pushes the oppressed into a collective action which can change the existing system. Also, the concept of nationalism is presented as a tool of creating the sense of heroism within every subjugated individual. Nationalism and collective action will inevitably lead to violence which is directed to a purpose of social change.

Omeprazole Research Paper Example | Topics and Well Written Essays - 500 words

Omeprazole - Research Paper Example They inhibit this pump and hence lead to a reduction in the production of the acid. The drug has many indications which include the ulcers of the stomach which are the primary indication. Other indications include disturbances caused by the acid in the stomach and heartburn. It may also be given to relive chronic cough. Certain medications like non-steroidal anit-inflammatory drugs cause damage to the lining of the stomach and the proximal part of the intestine. It is also considered to assist in reducing the risk of cancer of the esophagus. Omeprazole can be given to avoid this damage. It is also indicated as a pre anesthetic drug before the administration of general anesthesia. Omeprazole can be taken orally and it is also available in the form of injections. The oral form of the drug is coated to prevent damage to it in the stomach by the acid. The action of the drug lasts for approximately 24 hours and it is extremely important to be understood that for complete results, the drug needs to be taken for at least 3 to 4 days. The drug may have a few adverse effects which include headache and pain in the abdomen. It may result in other gastrointestinal problems which include nausea, vomiting, diarrhea or constipation. It is also seen that treatment with this drug for prolonged periods of time may result in increased levels of gastrin in the blood. The drug is also associated with reduction in the absorption of the vitamin B12. Also as the drug leads to reduction of acidity in the stomach, it may hinder the absorption of drugs like digoxin which require an acid medium for their absorption. The susceptibility of infections of the gastrointestinal tract and the respiratory system also increase with this drug.

Concept Application Project Essay Example for Free

Concept Application Project Essay Throughout the semester I have explored many topics in sociology. While exploring these topics, three main theoretical perspectives were used. I will briefly illustrate each of the main theoretical perspectives of functionalism, conflict theory, and symbolic Interactionism. During this semester I have watched two films, Food Incorporated and The Vernon Johns Story. I will describe how a theoretical perspective is used in each of these examples. Then I will provide my own two examples where concepts and theoretical perspectives can be illustrated. My First example is the Boston Marathon Bombings and the second is the Mass Media’s coverage of the Boston Bombings. The Functionalist Perspective is a sociological perspective that emphasizes each part of society contributing to the survival of that society. In Sociology in Modules, they define the functionalists perspective as, â€Å"A sociological approach that emphasizes the way in which the parts of a society are structured to maintain its stability (Schaefer 15). Read more:  Conflict Perspective on Social Media † The functionalist perspective can be compared to the human body model. Each part of the body performs specific tasks. For example, our legs allow us to walk or run and our lungs allow us to breathe. Without each and every body part, one simply cannot perform to the maximum potential. Now when a functionalist is looking at a society, they may see different social groups that contribute to a larger population. The Conflict Perspective is a sociological perspective that views the world as a constant struggle. In our textbook, Sociology in Modules, they define the conflict perspective as, â€Å"A sociological approach that assumes that social behavior is best understood in terms of tension between groups over power or the allocation of resources, including housing, money, access to services, and political representation (Schaefer 15). † There are many areas where conflict can arise in today’s society. Religious groups, political parties, and different social classes, may all have conflicting views with other or opposite groups. Examples of the conflict perspective include means of production versus labor and the concentration of wealth. In recent history, the conflict perspective is becoming more popular. With, â€Å"The widespread social unrest resulting from battles over civil rights, bitter divisions over the war in Vietnam, the rise of the feminist and gay liberation movements, the Watergate political scandal, urban riots, and confrontations at abortion clinics have offered support for the conflict approach (Schaefer 16). † Groups in society with different viewpoints often pose a great threat to conflicting parties. The Interactionist Perspective is the third main sociological perspective where the traditional way of thinking comes from typical human interaction between groups. Sociology in Modules defines the interactionist perspective as, â€Å"generalizations about everyday forms of social interaction in order to explain society as a whole (Schaefer 17). † The interactionist perspective is also know as symbolic interactionism. I believe it is much easier to look at it from a symbolic interactionism perspective because symbols are easier to understand. From a symbolic interactionist perspective, one may see the world we live in as full of objects. These objects can come on the form of people, places, things, thoughts, feelings, or symbols. Symbolic interactionism looks at these symbols to characterize groups by their symbol. Each symbol may be different. For example, a symbol could be the type of color of car you drive, what you wear to work or school everyday, or even tattoos. Groups in society are often characterized by their symbols. These symbols allow people with similar symbols to communicate with ease. Food Incorporated is a documentary film that portrays the corporate farming industry in the United States as unhealthy, harmful, abusive, and inhumane. Food Inc. the movie really gave me something to think about, it only reinforced my beliefs to eat healthy and support organic and free-range grass fed meats. The most meaningful thing to me was when one of the contributors said the corporate farming industry only wants to grow their products â€Å"bigger, fatter, cheaper, faster†. This agribusiness in only in it for the sake of business and they don’t see the other side. On the other side there are these products that are being mass-produced in factory farms. This seemingly only affects the lower class Americans who can only afford the cheapest of food products at the super market. From a financial standpoint, it only makes sense that people are forced to consume such low quality products at their demise. As the conflict theory would describe it, this is a constant struggle between the producer and the consumer. The producers are producing animal products in close quarter factory farms and feeding them corn, which is not a naturally occurring meal. Specifically cattle and chickens are given hormone shots to make them grown bigger, fatter, and faster. These farms do not treat the animals well at all. The animals live in horrible conditions, often times in their own manure. This causes disease to reach to food that eventually people eat. There are cases that come up all the time where products need to be pulled from the shelves in stores because of contaminated foods. The Vernon John’s story is a true story turned into a movie that portrays a Minister, Vernon John, who leads the African Americans in the fight for civil rights. This film demonstrated the development of social change in the south. First, the blacks do not measure up to the whites in social class. They often held position in social that were not important of looked down upon. For example, the position that Vernon John holds is viewed as a conflict by white law enforcement officials. During the early 1900s, Black Americans were being segregated from society. Secondly, During this time, African Americans were not recognized by society as having any value other than slavery. Race and ethnicity played a large role in society during this time. African American Racial groups formed and they were discriminated against. Vernon John is a leader of social change. He stepped up and faced the danger in speaking his views. The movie illustrates two great examples of hate crime in the 1920s. The first is when Vernon John was driving in his car late at night to bring a girl who had been raped to the hospital. The white policemen pulled Vernon John over and just antagonized him for no reason. Another example is when part of Vernon John’s church was set on fire. This was obviously planned by the white Americans out of hatred for Vernon Johns following and community. The blacks were heavily being discriminated against. Third, the government used force and power to exercise their will against Vernon John and the Black Americans. The movie demonstrates a great example of what goes on in society today. Although the United States may not be going through the exact same situation of discrimination as the 1900s, we are still facing sorts of discrimination and hate crimes today. Which leads me into my next example, the recent Boston Marathon bombings. The Boston Marathon bombings is an alleged terrorist attack that happened during the finish of the 2013 Boston Marathon. On April 15th, 2013, two Muslim brothers from Massachusetts detonated two explosives near the finish line of the Marathon, killing three people and injuring more than 200 people. The 2013 Boston Marathon Bombings display the conflict some people have with society. I am not in the head of the bombers or the investigators so I am only speaking from an outside perspective. With that being said, I cannot imagine what they were thinking when setting off these two explosions in front of thousands of people. From the suspects point of view, they must have seen the world from a conflict perspective. They must have believed that they didn’t fit into society. In a Wall Street Journal article, one suspect claims â€Å"he and his brother were angry about the U. S. wars in Afghanistan and Iraq and the killing of Muslims there† (Authorities Say Bomb Suspects Planned NYC Attack). My only guess is that their hatred for the United States is so fierce that they concluded in carrying out these horrible acts. It appears that other groups from over seas heavily influenced the suspects. This is just one example of how government, religion, and cultural differences can become conflicting in society. The mass media can influence the coverage of any story by the time it reaches the public. The mass media is defined by Sociology in Modules as, â€Å"print and electronic means of communication that carries messages to widespread audiences† (Schaefer 153). The leverage they have is huge in what information/sources they have and what they release. In the coverage of the Boston Bombings, the media helped the public understand of what precautions they should take around the threatened area. The media also helped people from across the country understand what was happening in Boston. In this case, I believe the media did a good job in providing accurate information to the public. However, this is not always the case. The conflict view states that gatekeeping can control what information reaches the public. For example the media can choose on which pieces of news to report on, leaving out specifics that could totally twist the story. They can also choose which sources they want to use which may also have an affect on the outcome of the story. Not all social classes have access to certain news sources. Many sources are behind a pay wall, which prohibits some potential viewers from accessing the information. The functionalist view would say that the mass media plays a role in society that keeps it moving forward. Sociology in Modules says, â€Å"the mass media is to occupy our leisure time—from newspaper comics and crossword puzzles to the latest music releases on the Internet. While that is true, the media have other important functions. They also socialize us, enforce social norms, confer status, and promote consumption† (Schaefer 154). This is all very true and it reinforces our viewpoints of the media. Overall, multiple theoretical perspectives can portray the mass media. Indeed, concepts and theoretical perspectives learned in class are used to illustrate events in society today. First, the example of the Vernon John’s story gives one the ability to see the upbringing of social change through the civil rights movement. The second example of the Food Inc. production is one that produces for profit without taking into consideration all the ethical and health needs of American citizens. Third, my example of the Boston Marathon Bombings illustrates conflict and hates crimes in our culture today. Lastly. The mass media acts as an agent between information and the public through print and electronic versions. The conflict and functionalists theoretical perspectives can be used to analyze the mass media. Therefore, social concepts and theoretical perspectives are used throughout the society we live in today. ? Works Cited Authorities Say Bomb Suspects Planned NYC Attack. WSJ. com. Associated Press, 26 Apr. 2013. Web. 26 Apr. 2013. Food, Inc. Dir. Robert Kenner. Movie One, 2008. DVD. Schaefer, Richard T. Sociology In Modules. New York: McGraw-Hill, 2011. McGrawHills Connect. Web. 4 Apr. 2013. The Vernon Johns Story. Dir. Kenneth Fink. 1994. DVD.

Peoples Democratic Republic Of Algeria English Language Essay

Peoples Democratic Republic Of Algeria English Language Essay Over three years period of learning English as a foreign language, English LMD students still find the written demands extremely challenging. Moreover, third year LMD students in the English Department at Saad Dahlab University of Blida encounter many difficulties in writing their mini-projects. Therefore, this study is needed to reveal these difficulties and their effect on further learning. Furthermore, it is an important study mainly because of the fact that academic writing is required for anybody who is studying English and has to write essays and other assignments for exams or coursework. 2. Statement of the Problem: This study will investigate the effect of having academic writing difficulties on ACHIEVING THE FINAL PROJECT of third year LMD students in the English Department at Saad Dahlab University of Blida. 3.The research question: What are the effects of academic writing difficulties on the final projects progress of third year LMD students in English Department at Saad Dahlab University of Blida? 4.The research Sub-questions: What are the academic writing difficulties that hinder the final projects progress of third year LMD students in English department at University of Blida? 5.Hypothesis: Third year LMD students in English department at University of Blida may have difficulties in cohesion. 6.Objectives of the Study: To identify the difficulties that faces the third year LMD students in English department at University of Blida when writing academically. To reveal the significance of academic writing difficulties to third year LMD students further studies in English department at University of Blida. To show how academic writing difficulties affect third year LMD students learning progress in English department at University of Blida 6. Structure of the research proposal: This research proposal covers the main points that will be examined in the final thesis entitled Effects of Academic Writing Difficulties on Achieving the Final Project of Third Year LMD Students in English Department at Saad Dahlab University of Blida. The first part is a general introduction that includes the background and significance of the study, statement of the problem, research questions and the objectives of the study. The second part is a review of the literature which consists of two chapters. The first chapter is a review of literature on the EFL academic writing difficulties. It consists of a definition of academic writing, the rhetorical, strategy and vocabulary challenges of EFL writing. The second chapter deals with the effect of writing weaknesses on EFL learning development. It includes the influence of rhetorical, strategy and vocabulary difficulties on the scores achievement. The third part describes the methodology design of this research. It includes data to be collected, data collection procedures, the population, procedures and data analysis procedures. The last part is a conclusion of the previous chapters and it includes a summary of the main points. CHAPTER 1: Review of the literature on EFL academic writing difficulties Introduction: Academic writing in English at advanced levels is a challenge even for most native English speakers. However it is particularly difficult for English as foreign language learners. Recent studies have researched the difficulties of academic writing. This part sheds light on previous studies and reviews relevant literature on the EFL academic writing difficulties. First, the researchers intend to provide a definition of the academic writing, and then they give some basics of academic writing. Finally, this chapter discusses the challenges that face EFL learners when writing academically. 1.1. Definition of academic writing: Academic writing is a mental and cognitive activity, since it is a product of the mind. The image of an individual working alone in a quiet environment has furthered the view of writing as a mental and cognitive activity. However as has been pointed out, writing can be understood only from the perspective of a society rather than a single individual(Burke, 2010,p.40-41). 1.2. Basics of academic writing: Academic writing is expected to address an intellectual community in which the students engage in active learning. Some basics or rules must be established. Using information to ones advantage is a key part of learning. Success at the postgraduate level depends on the students ability to access, evaluate, and synthesize the words, ideas, and opinions of others in order to develop their own academic voice. When presenting what they have learned, it is therefore vitally important that students are able to show clearly what they have drawn from others and what is their own (Bristol Business School, 2006, p. 3). A student must be honest about how much ownership he/she can claim over the ideas formed, the answers found, and the opinions expressed (Bristol Business School, 2006, p. 3). The student must follow certain rules to ensure good academic writing, including punctuation guidelines. 1.2.1 Punctuation The essential punctuation marks are the period, comma, semicolon, and colon. These include the following: à ¢Ã¢â€š ¬Ã‚ ¢ The period primarily marks the end of a sentence. A period is also used after an abbreviation where the final letter of the word is not the final word of the abbreviation, e.g., in enc. for enclosure, although Mr. for Mister is an exception (Murphy, 2010, p. 9). à ¢Ã¢â€š ¬Ã‚ ¢ The comma is primarily used to separate parts of a sentence so that the meaning remains clearer for the reader. (I) A comma separates words in a list, e.g., He brought coal, kindling, matches, and turf. (II) A comma separates subordinate clauses within a complex sentence where two separate sentences are not required (Murphy, 2010, p. 9). à ¢Ã¢â€š ¬Ã‚ ¢ The semicolon has two common uses. First, it may be used to separate items in a list after a colon. Second, it may be used to indicate a certain relationship between two parts of a sentence (Murphy, 2010, p. 9). à ¢Ã¢â€š ¬Ã‚ ¢ The colon may be used to indicate the start of a list, as is similar to the above example for the semicolon. It may also be used before a quotation begins (Murphy, 2010, p. 9). 1.3. Challenges of EFL academic writing: Writing is considered as a complex activity, a social act which reflects the writers communicative skills which is difficult to develop and learn, especially in an EFL context. Research in this field has examined the nature and types of writing task and by providing better understanding of EFL students writing needs, there has been an effort to help the development of this major skill theoretically and pedagogically (Zhu, 2004; Carson, 2001; Hale et al, 1996).   Examining the features of EFL writing tasks and the students problems in performing the task would certainly be pedagogically beneficial. As stated by Atkinson (2003, p.95), EFL students writing in a language classroom context shows their ability to solve a rhetoric problem and their awareness of their own communicative goals, of the reader, and of the writing context. In spite of numerous approaches to the teaching of writing, tackling EFL writing is still one of the challenging areas for teachers and students. Many EFL te achers think that grammar and vocabulary are the main problem area and that their writing would improve with remedial grammar/voc lessons. As Widdowson (1995, p.74) points out, we need to consider the larger discourse context or the meaning that lies beyond grammatical structure. To go beyond grammar, language should be looked at as a form of social practice (Fairclough, 1992, p.122). As Casanava (2002  ,p.19) points out, learning how to write for academic purposes poses a clueless challenge because the rules of the game are almost all implicit. This is especially true for Algerian university students when they write an academic research paper in English for the first time: they are faced with a number of unfamiliar, daunting tasks. Of all these, the most formidable and crucial challenge appears to be learning how to organize and develop their ideas in an academically persuasive manner; that is to organize their assertions into logical and cohesive arguments that will convince the reader. Their papers often end up lacking clear logical flow and unity, not to mention a persuasive linear argument. Conclusion Most EFL students find writing difficult and some students report that their difficulties continue, even years after their confidence in other academic skills such as speaking, listening, and reading has grown (Zhang, 2010,p.71). Explanations for students struggle go beyond grammar and vocabulary though these are clearly significant. Most writing specialists agree that writing difficulties are down to the specialised nature of academic discourse (Schmitt, 2005, p.65) and to the complexity of the craft of writing itself. CHAPTER 2: The research methodology design Introduction: In this chapter, the researchers describe the research methods, informants and data collecting tools. The results collected from the research tools will be analyzed scientifically in order to answer the research questions. Research method: Since the current study aims at showing the effects of academic writing difficulties on students final project achievement, the researchers opted to use a descriptive study on third year LMD students in English Department at University of Saad Dahleb- Blida. A descriptive method facilitates the gathering of information and data to assist in achieving study goals. As a first step, the researchers tend to administer a questionnaire to third year LMD students in English Department at University of Saad Dahleb- Blida mainly to confirm whether they face difficulties when writing academically (see appendix 01). Then, supervisors will be interviewed about the challenges they meet when orienting students with academic writing difficulties (see appendix 02). During the study, which will take three months, the researchers will observe the students progress in achieving their final project using an observation check list (see appendix 03). Population: The informants of this study are students and teachers from the English Department at the University of Saad Dahleb- Blida. The researchers select 10 groups of third year LMD students; each group consists of 3 members working on their final project in didactics field, and 5 didactic MA Degree teachers who supervise the 10 groups. The informants are 19 female students and 11 male students. The age of the informants ranges from 20 to 26 (see table 1). The original names of the students are replaced with fictitious names to keep the identity of the informants confidential. Table 01: Description of the groups Groups Gender Age Previous tuition of English 1st group 2 females/ 1 male 20 23 8 years 2nd group 3 females 20 8 years 3rd group 3 females 20 22 8 years 4th group 3 females 24 26 8 to 10 years 5th group 2 males / 1 female 20 23 10 years 6th group 3 females 20 10 years 7th group 3 females 20 10 years 8th group 2 females/ 1 male 21 10 years 9th group 3 males 20 22 10 years 10th group 3 males 21 25 10 to 13 years Data collection tools: The researchers intend to use three research tools to collect the data needed in order to answer the research questions of this study: 3.1- A questionnaire with closed-ended questions is distributed to the 10 groups of the 3rd year LMD students. It consists of 13 closed ended questions which aim at detecting the category of the difficulties whether in cohesion, coherence, vocabulary or strategy. 3.2- Semi-structured interviews are conducted to collect data from the perspective of the 5 supervisors. Interviewing the supervisors on the basis of their feedback to the groups will help to specify the types of difficulties, to confirm the data collected from the questionnaire and to know the challenges of supervising students with academic writing difficulties. 3.3- Observation check lists are distributed each month to the 10 groups in order to examine the effects of the academic writing difficulties on the progress of accomplishing their final projects. The list contains the supervisors negative feedback besides the data collected from the interviews and the questionnaire. Each group is provided with a check list to examine how much each difficulty is considerable to hinder the progress of the final project. 4. Data analysis Procedures: After the data are collected, the researchers intend to analyze them according to teachers and students answers: 4.1. A questionnaire with closed-ended questions: The data collected from the questionnaire will be analyzed quantitatively. The researchers will describe and comment on the answers objectively. Then, the data will be interpreted scientifically. Through this process the difficulties of academic writing will be revealed. 4.2. Semi-structured interviews: The data collected from the semi-structured interviews will be analyzed qualitatively. The reasons for choosing qualitative methods for collecting data are: the need to attain highly personalized data, there are opportunities for probing, a good return rate. (Gray, 2004, p.96). These semi-structured interviews will specify the kind of the difficulties. 4.3. Check list observation: The data collected from the observation check list will be presented in graphs. Graphs will give a clear vision on the effect academic writing difficulties on the third year LMD final project achievement. Conclusion and Suggestions for Further Research: In view of the data presented, the researchers conclude that third year LMD students in English department at Saad Dahlab university face many difficulties and stresses in their academic writing. These difficulties severly hinder the progress of the students final project. The following recommendations are made for future studies: The present study could be replicated on a wider scale that includes diverse populations and various levels of education to examine more thoroughly the difficulties of academic writing. Further field-based research should be conducted to address other important skills, such as reading, listening, and speaking. -Since the subjects of this study were male and female students, future studies could be conducted with only male or only female students to determine the effect of gender on academic writing difficulties. General conclusion The research proposal is a crucial step in any scientific research. It clearly describes the study process. This research paper describes the study which is intended to be applied on the topic Effects of Academic Writing Difficulties on Achieving the Final Project of Third Year LMD Students in English Department at University of Blida.This research proposal considers the most important points in the study. The first chapter is the literature review which contains different ideas about the data that will help answering the research questions. This chapter deals with the EFL academic writing difficulties. It gives a definition of the academic writing, tackles its basics and defines its challenges. The second chapter in the research proposal is the research methodology design. It describes the followed methods in the study process which are the research method, the population, the data collection tools and the data analysis procedures. Bibliography Burke, S. (2010). The construction of writer identity in the academic writing of Korean ESL students: a qualitative study of six Korean students in the U.S. Doctoral dissertation. Walter. L. (1977). College Composition and Communication. Major Problems in Doing Academic Writing. Vol 28/1. pp 26-29. Hyland, K. (2003). Second language Writing. Cambridge, Cambridge Press Al Khuweileh, A, Shoumali. I. (2007). Writing Errors: A study of the Writing Ability of Arab Learners of Academic English and Arabic at University [Abstract]. Language and Culture and Curriculum, 13 (2), 174-183. Silva, T. (1992). L1 vs. L2 writing: ESL graduate students perceptions. TESL Canada Journal, 10 (1), 27-48. BBC English Teachers Supplement. (1995). The challenges of teaching academic writing. [Online] Available: http://www.uefap.com/articles/furneaux.pdf Fulwiler, T. (2002). A personal approach to academic writing. College writing: Third Edition. Boynton/Cook Publishers, Inc. Heinemann. Murphy, Anne. (2010). Academic writing and publishing matters for the scholar- researcher. D.I.T Dublin Institute of technology 9- Woodrow, L. (2006). Academic Success of International Postgraduate Education Students and the Role of English Proficiency. University of Sydney Papers in TESOL, 1, 51-70 10- Brookes, A; Grundy, P. (1998). Beginning to Write. Cambridge, Cambridge Press. 11- Fitze, M; Glasgow, R. (2009). Input Enhancement and Tense Formation in Arab EFL Writing by Cross Cultural Exchanges. English for Specific Purposes, 17(4), 391-412. 12- Taranopolsky, O. (2005). Creative EFL writing as a means of intensifying English writing skill acquisition: A Ukrainian experience. TESL Canada Journal, 23(1), 76-78. 13- Weigle, C. (2002). Assessing Writing. Cambridge, Cambridge University Press. 14- Bacha, N.N., Bahous, R. (2008). Contrasting views of business students writing needs in an EFL environment. English for Specific Purposes 27, 74-93. 15- Badger, R; White. G. (2000). A process-genre approach to teaching writing. ELT Journal, 54(2): 153-160. Appendices Appendix: 01 Questionnaire with closed-ended questions This questionnaire is part of MA dissertation. It is administered to third year LMD students in English department at university of Blida. Please, answer the following questions according to your writing experience. Thank you for your collaboration. Do you face any difficulties when writing your mini-project? Yes No Is the grammatical features one of the problems you face in your English writing? Yes No 3. Do you spend time reviewing what you write? Yes No 4. Does most of your reviewing focus on the sentence and paragraph level? Yes No 5. Do you always focus your reviewing on the grammar points of your writing? Yes No 6. Do you know which type of plague words and phrases you should avoid? Yes No 7. Do you often make sentence mistakes in your writing? Yes No 8. Do you often make subject-verb disagreement mistakes in your writing? Yes No 9. Do you experience difficulty combining sentences in your writing? Yes No 10. Is it difficult to create an understandable and coherent paragraph? Yes No 11. Do you include each of the three steps (planning, writing, and revision) in your writing process? Yes No 12. Do you write an outline before writing draft? Yes No 13. Do you think that writing skills are important factors for successful writing? Yes No Appendix: 02 Semi-structured interviews The semi-structured interviews below are part of MA dissertation entitled Academic Writing Difficulties and their Effect on the Learning Progress of Third Year LMD Students in English Department at Saad Dahlab University of Blida. 5 supervisors of 10 groups of third year LMD students will be asked face to face the following questions: Do you think that third year LMD students in English Department at Saad Dahleb University of Blida have difficulties in writing academically when working on their final projects? According to your experience, what are the difficulties that faced by third year LMD students in English Department at Saad Dahleb University of Blida when working on their final projects? Do these difficulties affect the students progress of their final projects? According to the groups you are supervising, do the academic writing difficulties differ from one group to another? To what extent do you think that academic writing is important for third year LMD student to accomplish their final projects? What are the challenges you face when supervising students with academic writing difficulties?

The Internet :: social issues

The Internet MEMORANDUM Mrs. -----, I understand that some students that have already graduated from College are having a bit of trouble getting their new businesses started. I know of a tool that will be extremely helpful and is already available to them; the Internet. Up until a few years ago, when a student graduated they were basically thrown out into the real world with just their education and their wits. Most of the time this wasn't good enough because after three or four years of college, the perspective entrepreneur either forgot too much of what they were supposed to learn, or they just didn't have the finances. Then by the time they save sufficient money, they again had forgotten too much. I believe I have found the answer. On the Internet your students will be able to find literally thousands of links to help them with their future enterprises. In almost every city all across North America, no matter where these students move to, they are able to link up and find everything they need. They can find links like "Creative Ideas", a place they can go and retrieve ideas, innovations, inventions, patents and licensing. Once they come up with their own products, they can find free expert advice on how to market their products. There are easily accessible links to experts, analysts, consultants and business leaders to guide their way to starting up their own business, careers and lives. These experts can help push the beginners in the right direction in every field of business, including every way to generate start up revenue from better management of personal finances to diving into the stock mar ket. When the beginner has sufficient funds to actually open their own company, they can't just expect the customers to come to them, they have to go out and attract them. This is where the Internet becomes most useful, in advertising. On the Internet, in every major consumer area in the world, there are dozens of ways to advertise. The easiest and cheapest way, is to join groups such as "Entrepreneur Weekly". These groups offer weekly newsletters sent all over the world to major and minor businesses informing them about new companies on the market. It includes everything about your business from what you make/sell and where to find you, to what your worth. These groups also advertise to the general public.

Bubble Gum :: essays research papers

Have you ever wondered who invented bubble gum, or why it’s pink? How do you go about getting the answers to these questions? Easy. Think way, way back, not to prehistoric times but close, 1928. Popular With Children, Unpopular with Parents and Teachers. The first known bubble gum appeared in 1906, and was a dud. Known as Blibber Blubber, it was sticky, brittle, and insufficiently cohesive. In 1928, an accountant, Walter Diemer, invented an improved version of bubble gum. The only food coloring he had on hand was pink, so for many years, pink was the common color of bubble gums. Diemer arranged to market the bubble gum in Philadelphia candy stores and the product became wildly popular with children. Fleer Company purchased the recipe, and named the product Dubble Bubble. By World War II, the sales of bubble gum in the United States reached about $4.5 million annually. The war caused a shortage of Siamese jelutong, a latex secreted by the jelutong tree. The domestic production of bubble gums needed to be curtailed, but production resumed in the post-war years and surged to new heights. By 2000, children in North America spent about a half billion dollars annually on bubble gums, and used some 40 million pieces daily. Bubble gum made the Guinness Book of World Records, with the largest bubble ever made measuring 22 inches in diameter. The greater the molecular weight of the gum, the stronger is the film, and the larger the bubble that can be blown. On the other hand, increasing the molecular weight or size also tends to make the gum more difficult to chew. A technical breakthrough in 1999 allowed manufacturers to create uniquely textured bubble gum by using soft candy or toffee manufacturing equipment. The resulting bubble gum is similar to chewy candy, but lacking the stickiness. In the late 1970s, popular interactive candies for children were Pop Rocks and Space Dust. As children chewed these candies, tiny bubbles of pressurized carbon dioxide popped and fizzled, and resonated thunderously in the inner ear in a series of explosions that took place in the mouth. As described by children "it sounds like a storm in your mouth. If you swallow them fast, they crackle all the way down." Later, General Foods rejuvenated its carbonated-candy technology and created carbonated bubble gum. This product also provided the crackling sensation of the original Pop Rocks and Space Dust.

Symbolism in “The Natural”

The novel The Natural by Bernard Malamud is an excellent peace of sports literature. It follows the story of Roy Hobbs as he is reaching old age in the game of baseball. The plot follows his initial talent in a scene set years before the main plot. Sixteen years afterwards the man is playing for a losing team but can still wow the audience with his raw talents. As the story progresses Roy is characterized through his actions and through the way the supporting characters view him. One symbol that made this work more resounding is the cracking of Roy’s back in the climatic game.This event has a lot of hidden meaning, and helps convey Malamud’s theme to the audience. The first scene in the story is where Malamud expresses the level of talent â€Å"wonderboy†, as he is affectionately called, possesses. He is squaring off against a big league allstar known as the Whammer; â€Å"At thirty-three the Whammer still enjoyed exceptional eyesight. He saw the ball spin off R oy's fingertips and it reminded him of a white pigeon he had kept as a boy, that he would send into flight by flipping it into the air.The ball flew at him and he was conscious of its bird-form and white flapping wings he heard a noise like the bang of a firecracker at his feet and Sam had the ball in his mitt. Unable to believe his ears he heard Mercy intone a reluctant strike. † (Malamud). This quote is significant because it expresses the potential of the protagonist. It is through these great feats of athletic prowess that we the reader gets to respect him. It makes the plot more important to the reader, as well. This all leads up to the finale with Hobb’s putting it all on the line.The aspect of love is a component to this novel. While Roy is everything to be admired in the athletic sphere, he shows a deeply human aspect to his personality in his dealings with his love interest; â€Å"Noticing Toomey watching her, Roy stole a quick look. He caught the red dress an d a white rose [he was] drawn by the feeling that her smile was for him she seemed to be wanting to say something, and then it flashed on him the reason she was standing was to show her confidence in him he became aware that the night had spread out in all directions and was filled with an unbelievable fragrance. (Malamud) Malamud gives his character a truly human characteristic which makes him all the more enduring. As the novel’s rising action takes place, the â€Å"natural’s† intentions are called into question. During the climatic scene, Roy fouls a ball into the stands that injures Iris. During this at bat, Roy also splits his bat, named wonder boy, into two pieces. This is a multilayered piece of symbolism which helps express the author’s true intentions upon writing this novel. The fact that he injures Iris expresses how he is hurting the one’s he loves through his sports persona.He must rectify the relationship between his athletic personal ity and his human one. It is also significant how it happened on a â€Å"foul† ball, which suggests a seedy side to the tone of this event. Finally, the fact that his bat is split into two pieces shows that he is finally ready to move on from the game he spent his life pursuing. In a conversation late in the novel Roy says this brilliant quote; â€Å"Experience makes good people better. † She was staring at the lake. â€Å"How does it do that? † â€Å"Through their suffering. † â€Å"I had enough of that,† he said in disgust. We have two lives, Roy, the life we learn with and the life we live with after that. Suffering is what brings us toward happiness All it taught me was to stay aware from it. I am sick of all I have suffered. † She shrank away a little. † (Malamud) This is a fitting way to leave the reader of the noel, and let them know what Malamud was getting at. The characterization and symbolism of this book really make it a sig nificant contribution to sports literature. He is a larger than life figure with wholly human emotions. He is an epic hero for a contemporary period, and Malamud communicates this beautifully.

Why digital marketing is imperative? Essay

Digital Marketing Introduction            Marketing has become of the vital aspects in business running. This is the method of communicating the worth of a service or a product to the customer by a producer or the seller with the main intention being selling the product or services. There are numerous types and forms of marketing. Digital marketing is one of them; this is marketing which makes use of electronic devices (computers). Digital marketing applies expertise’s or platforms such as websites, e-mail and social networks. Many organizations have resulted to combination of tradition and digital marketing channels. Digital marketing is the advertising of products or brands using different forms of electronic media. One of the major differences between the traditional marketing and the digital marketing is that, digital marketing uses methods or channels that allow a business to scrutinize marketing movements and comprehend what is functional and what is not (Ryan & Jones, 2012). Why digital marketing is imperative?            Digital marketing an all encompassing aspect that all customers have access to information at anytime and anyplace they want it. Past are the times when messages that people got about a product or service comes from the company and entailed only what the company wanted the customers to know (Wind &Mahajan, 2001). The world of digital world is an ever-rowing source of leisure, news, social interaction as well as consumers are now uncovered not just to what the business says about their product, but what the media, relatives, friends, etc., are saying as well. In addition, the customers are further probable to trust them than you are. People want products they can trust, companies that know them, personalized communications and relevant offers modified to their needs and preferences (Bird, 2007).            With the world rapidly shifting from analogue to the digital world, the digital marketing world is as well becoming one of the vital aspects in the business industry. People are becoming more and more consumers of the digital world through devices such as mobiles, computers, and laptops and in turn, the marketing sector is adapting fast. Digital marketing is becoming infinitely more affordable than the traditional offline marketing strategies or methods. For example, the social media can transmit a marketing message to a wide range of audience or consumers within a very short period and at an affordable cost (Fenwick & Wertime, 2013). In addition, another main benefit of conducting marketing digitally, us the fact that, one can be able to track and monitor the marketing results. This can be done through review of consumers response rates and in turn enable to measure the success of a marketing campaign in real time. Perhaps the strongest case for incorporating a di gital element in ones marketing intelligence campaign is that, there are numerous digital forms of media that are fast overtaking the traditional forms of information consumption. The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later (Ryan & Jones, 2011). Digital Marketing Methods Already In Use in the Company ABC            Despite the growing list of available digital marketing methods, ABC has already put in use some of the methods. Despite the need to deployment the new marketing channels, ABC Company had already deployed different and varying marketing channels. One of the major and key digital marketing that is already in use by the Pepsi Company is the use of Company Official Website. The company website is the chief gateway to the company’s products or services. Numerous businesses start with an eye-catching website as the primary step to advertising their business or the products and services and so does the Pepsi Company (Hemman, 2013). It does not look like the websites use technology is not departing away anytime soon. They are still the most effectual advertising channel, even though many business proprietors attribute the achievement of a sale to their website rather than the advertising actions that got public there in the first place (Rowan, 2001). This is a gene ral dilemma that can only be determined through analytics and education. A website on its own will fail to produce activity unless there is a dynamic program or advertising in place to welcome visitors to the website. A great looking website is a good start but very few websites can get results without many months of social media, search marketing, or advertising (Ryan & Jones, 2012).            The major merit associated with use of website marketing also known as online marketing is that, the company can reach to a large volume of customers globally. The internet is a powerful tool in connecting people. It’s also inexpensive when compared to other traditional methods if marketing, brings results quickly, invites consumers and clients to research for specific product of their interests (Rowley, 2008). Moreover, business growth statistics can be measured very easily. On the other hand, this method has limitations. One is the consumers are denied to feel, smell, taste or to try on the tangible goods before marketing or purchasing. For the method to be effective, customers and clients must be handy with the use of ‘Email Marketing Efficiently’ (Carter, 2011).            In addition to the company website, the company also has implemented email marketing method. This is whereby, the company captures the emails addresses of their website visitors when they subscribe to the website. In return, they use send emails to the customers with the desired messages about a product or a service. This can be done from the official company website or from the affiliate’s websites. The benefits of this method include low cost of conducting and running the marketing campaign, it’s also easy to create and also track. Moreover, it can be used to cover a large geographical area within a short period of time (Carter, 2012).            However, on the other hand the marketing method is incurred by shortcomings. One is that the method needs engagement as it calls for constant tweaking so as to keep the subscribers engaged. Spam is another demerit of the method. People’s inboxes are filled with emails and in order to cut down the amount of unwanted emails, servers have filters to lessen the number of spam emails to the customers and in return the information may fail to reach to the intended people in time (Friedlein, 2014). Digital marketing channels            In the ever growing digital marketing world, there are numerous and continues channels that can be deployed in digital marketing. The channel (s) used by any given business depends or varies from one business to the other as the business the most effective method depending on the target or objectives of the marketing campaign. Choosing the right channels to use for what purposes in the ABC, critical elements of business strategy is vital in choosing the most effective channels (Hendrix, 2014). Get it right and you can reap the rewards of reaching and retaining your customers. In the process of choosing marketing channels there are three keys to a successful digital marketing. (I). the channel should be able to manage complex customer relations with the company, products and services offered across a variety of other channels both digital and traditional. (II) The channel should respond and at the same time initiate dynamic customer relations. (III) Finally, the cha nnel should extract value from big data to make better decisions faster (Winterberg, 2013). As a marketing consultant the best digital channels that can be deployed by Pepsi Company include: Social Media Marketing            Social media marketing  refers to the practice of gaining  website traffic  or awareness through social media sites. It is a form of Internet marketing which utilizes  networking websites as a marketing tool. The main objective of this method is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. The social media phenomenon is gaining steam in recent times as the young and digital generations are frequently relying on for information (Farrar, 2010). One advantage of deploying social media is the fact that it’s free to use for the customers and the company so able to get the feedback from the customer instantly. Social media is the various activities which integrate technology, social interaction, and construction of pictures, words, videos and audio. This marketing channel creates connectedness between the company and the customer, maintains openness and promotes par ticipation of the customers in company activities. However, this digital marketing method requires the company to keep updating the social media accounts. This process takes time and effort. In addition, a person with knowledge about the company and its products should be deployed to manage the accounts (Ryan & Jones, 2012). Affiliate Digital Marketing            Another digital channel that would be of great help to ABC is through affiliate digital marketing. This is whereby a website owner places adverts on behalf of ABC (online merchant). The benefits from this affiliate marketing are through three ways. These are: pay per click policy. Pay per sale and pay per lead. Advantages of using this digital marketing channel are that, the merchant company only incurs a cost when the agreed action occurs. In addition, the company would get mass coverage at no additional cost and lastly, the more websites the ABC Company would be affiliated wit, the more exposure of its products and services it gets. Despite the scams and schemes in the trade, affiliate marketing is still one of the best ways to generate income on the Internet. It is especially beneficial for those wanting to earn without having to spend too much time and effort monitoring sales or client response (Bird, 2007).            For the success of the new digital campaign the information provided is vital for the customers and the company at large. The kind of information sent through the channels in marketing should relevant o the company, the product and the customer. One of the vital information exchanged through the marketing channels is the different types of products offered or produced by the company. This helps to identify a company in terms of goods or services produced. In addition, the geographical location of the business is also provided. This helps the customers to know the nearest location to find the company or their products. In other words, the channels provide information about the company and its business aspects. Moreover, the information passed or sent through the marketing methods includes promotions, payments methods and delivery of goods and services as well as all the information deemed vital to help the company increase the amount of sales or revenue gained (Bird , 2007).            In order for the digital marketing to be successful, there are numerous factors that must be met or observed by the new digital campaign, for the company. Objective attainability, this is the fact that, the new marketing campaign and the channels deployed should be applicable in achieving the company objectives and missions. Secondly, the new digital campaign should be dynamic and consumer engaging. Other key success factors include the engaging aspects of the marketing channels. The new designed marketing channels are customer engaging as it helps in determining the performance of the company through the number of positive responses from the customers. Finally, market information is sent through the channels (Bird, 2007). Conclusion            Over the recent times, there has been a dramatic increase in the intensity with which people business entities and companies use digital devices and platforms. Market analyst believes that worldwide mobile transaction volumes and value will see an average 42% yearly increase between 2011 and 2016. As customers shift online, it will become essential that businesses adopt the clear-cut rules of online and mobile targeting, personalization, engagement, conversion, and retention (Bird, 2007). Digital marketing represents about 25% of all marketing spending today. By 2020, it is believed that, it will dictate 50% of all marketing budgets. Businesses that prepare for and hone their digital marketing abilities now will begin to see instantaneous benefits and are likely to stay ahead of the curve. Interactive media will modernize business. 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