This case study of marketing shows how an international company, Essay

This case study of marketing shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand - Essay Example based on variables like age, gender, location and income level.† Market research involves the systematic gathering, recording and analyzing of data about customers, competitors and the market. This links marketers to consumers by supplying essential information to solve marketing challenges and help with marketing decisions. This market research provides companies with up-to-date information about consumer needs and desires, current trends in the market, and what consumers desire. This can lead to a win-win situation as consumers get the opportunity to talk to the providers of products and services and products are developed and improved accordingly. This leads to increased sales. It is crucial that one addresses global issues such as viewing domestic business activities from an international and global point of view before entering a market. An international marketing strategy also assists in cross-cultural communication, cooperative decision-making, and collaborative problem-solving in a multinational corporation management.  This leads to cultural homogeneity.  Interaction and integration, global norms, and ideas or practices all become united.  It is important that the management of a multinational corporation work together to overcome boundaries and differences and to be able to communicate, cooperate, and collaborate in order to effectively work together, communicate, make decisions, and solve problems as a single entity as a successful marketing plan increases globalization which in turn brings the world together. This case study analyzes Beiersdorf, an international company and innovation leader, combining market research with new product develo pment on its NIVEA Deodorant brand to provide exciting new products that better meet consumer requirements. In today’s world, there are numerous of products on the market. In fact, there are too many products and brands to mention as it seems that just about every single thing imaginable has already been